The Brand

History and heritage.

Thousands of homes across the UK have stayed warm and cosy for over 100 years thanks to Valor, the country’s leading manufacturer of cutting-edge fires. Founded in 1890, when a Birmingham-based manufacturer began selling oil storage containers, attention soon turned to heating. The production of oil heaters in 1902 used to warm draughty Victorian homes, marked the birth of the first Valor heaters.

Outstanding technological developments and continual investment in product design over the years have more than met customers rising needs and expectations, keeping Valor at the forefront of the heating industry.

1966 marked the production and sale of the first Valor radiant gas fire, followed just ten years later by the first ‘living’ flame gas fire complete with imitation fuel bed. A hugely significant turn in product design, the innovative new ‘living’ flame fire once again proved Valor’s position as ground-breaking market leader.

The new millennium hailed fresh era for Valor. With market changes facilitating a growth in demand for electric products, Valor developed an extensive range of electric fires to meet customers’ requirements. With continued commitment to innovation that has remained throughout history, Valor has become the second largest electric fire manufacturer, and in 2006 this accumulated in the launch of the dedicated Valor Electric's brand.

The merger of Newmond plc and Baxi Group brought together three of the world’s leading fire brands, Baxi, Valor and Wonderfire, under one umbrella: Baxi Fires Division. Now working from one purpose built factory, Baxi Fires Division looks forward to heating UK homes for centuries to come.